Michael Kors collaborates with Fujifilm


28 09 2016

Fashion brand Michael Kors has collaborated with Fujifilm to launch the Michael Kors x Fujifilm INSTAX Mini 70 instant film camera.

The collaboration marks Fujifilm's first ever fashion partnership, and the camera, which is retailing at £115, is available in metallic gold with the Michael Kors logo. Designer Kors commented 'With the popularity of Instagram, there's been this huge resurgence lately of film - and I love that. Using instant photography has always been such an integral part of my creative process, whether it's snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. Now we use the INSTAX Mini everywhere from the runway, to the office, to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology'.

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